With the launch of our newest white paper “Semantic Technology: What it Means and Why it Matters” we interviewed one of the creators of our flagship Cogito semantic technology, Marco Giorgini. This is the last of three posts.
Technological advances have made it possible to provide services that we once thought impossible. How does Cogito find the world of the smartphone?
Marco Giorgini: Today, our smartphones are now considered like an out-of-body, “cyber” part of us. It is now our memory (reminding us about birthdays, anniversaries or even phone numbers). Often, it [...]
In a survey from last year’s TAW conference, when asked what factors are holding back Text Analytics adoption, the response reflects what we often see out in the world:
Lack of clarity about value of Text Analytics (23.4%)
Lack of knowledge about Text Analytics (17%)
Lack of senior management buy in (8.5%)
Don’t believe Text Analytics has enough business value (6.4%)
(Thanks to Tom Reamy, Text Analytics World Conference Chair, for these numbers)
In our work with customers, the companies that choose text analytics do so because other methods–traditional enterprise search and content management [...]
As often happens with experience, answers can be found hiding in plain sight, hiding from those too close to the issue, and obvious to those with a fresh but experienced perspective. A fresh perspective is what I’m writing about today.
Working in the technology industry, you tend to view things a little differently. Process and structure form the basis of understanding, employing neatly organized, methodical architecture and syntax, optimized to produce reliable results. Certainly in practice it can be as simple as it can be complex, and I suspect that is an inherent characteristic of creating something new.
I always enjoy hearing from the BBC on their use of semantics, and appreciate how they are sharing this journey with the rest of the world. With such a visible and well-known medium, they are a great champion for semantic technology, especially in terms of bringing it into the mainstream conversation about all the possibilities that exist with information.
An article on Semanticweb.com this week highlighted the BBC’s Linked Data Platform and how their use of semantics has evolved since their 2010 World Cup project. In it, David Rogers, the Senior Technical Architect for BBC Future Media [...]