To stay competitive, companies need constant awareness of what competitors are doing and how markets and the industry in general, are shifting. Collecting information and searching data is not enough to obtain a competitive advantage. A competitive intelligence system that analyzes the vast amount of information available on competitors and industry bodies requires technology that can reveal the insight and opportunities hidden in data.
How cognitive technology improves competitive intelligence
Cogito is cognitive software that that enables human comprehension and insight at scale. Based on Cogito, Cogito Intelligence Platform combines superior text analytics and domain ontology capabilities with the ability to search and manage large quantities of data from documents, PR, industry blogs, reports, webpages, social media etc.